Mission Critical

About Mission Critical

Mission Critical designs, manufactures, and sells rugged and inspired baby gear for active dads. Men have embraced fatherhood like never before! Dads dedicate more time each day to raising their children than even a decade ago. Yet, when it comes to baby gear designed for fathers-it just doesn't exist. That's the challenge that entrepreneur Andrew Wollenberg set out to resolve. Taking design cues from the outdoor industry and tactical military gear, Andrew's team designed a baby-carrying system designed from the ground up-for men. The Mission Critical Baby Carrier boasts a MOLLE-inspired system that can be customized with accessory packs, rugged construction that's ready for any adventure, and a unique, load balancing Daypack that makes all-day outings a breeze. Complimenting products include a Backpack, Daypack, Messenger Diaper bag, and accessories that support with the entire Mission Critical lineup. For a walk around town or an outdoor adventure, rely on Mission Critical to build great gear for men that love being dads. Available online and at select retailers. Missioncritcial.ccFacebook,