Moz
SEO and growth marketing education for startups.
How to Build AI Citations — Whiteboard Friday
Exposure Ninja CEO Charlie Marchant outlines how AI citations work and why they matter. He explains that being referenced in ChatGPT, Gemini, or Perplexity can drive qualified traffic as AI handles about 2.5 billion daily searches. The guide walks through a three‑step process—prompt selection, citation analysis, and targeted outreach—to secure brand mentions. He also recommends creating fresh “best‑of” content to generate new citations long‑term.
How to Make Every Click Count with Search Experience Optimization
Search Experience Optimization (SXO) merges SEO intent with on‑site UX to capture value from zero‑click and AI‑driven search environments. While clicks are declining, SXO focuses on what users do after landing, turning destination visits into conversions. The approach emphasizes above‑the‑fold...
How to Pitch To Speak at MozCon New York 2026
MozCon New York 2026 has opened its speaker pitch window, with a January 30 deadline. Organizers stress a concise, value‑focused title and a bullet‑point outline that directly solves SEO marketers’ pain points. Preferred topics include AI‑driven visibility, practical AI workflow hacks,...
How to Diagnose and Fix Google Maps Ranking Drops
The guide outlines a step‑by‑step framework for diagnosing sudden drops in Google Maps visibility for a Google Business Profile. It teaches marketers how to confirm a real ranking decline using Insights, GA4, Search Console, and local rank‑tracking tools. Once verified,...