mParticle

About mParticle

mParticle is a customer data platform built to unify and activate first-party data across marketing channels. It enables real-time data activation and warehouse-native data workflows, providing a single source of truth with governance and AI-driven insights for multi-channel brands. The platform offers a wide range of integrations, a composable architecture, and tools for customer segmentation, analytics, and personalized experiences across industries such as media, retail, travel, and financial services. Headquartered in the United States as part of Rokt, mParticle serves global brands with real-time, privacy-conscious data orchestration and activation.