Natural Life

About Natural Life

Natural Life makes irresistible treasures with a free-spirit style and positive vibe... we love to inspire people to Give and Live Happy! We believe that it's the little things that mean the most, that kindness really does matter, that you should be yourself, do what you love, and always try to make the world a better place! Natural Life was founded by Patti Hughes in 1996 fueled by everyday life with three daughters, nostalgic memories and global artisan markets! She started the business in her home framing tiny photographs of words written in the sand. Meeting talented artists and people along the way, the product line grew to include everything from clothes and accessories to things for your home and unique gifts. Natural Life is based in Ponte Vedra Beach, FL and the brand can be found in retail stores all over the world, online and its Flagship Store at the St. Johns Town Center in Jacksonville, FL. The Natural Life store and online community (like our Live Happy Blog!) have become destinations where people come to share stories and inspiration, enjoy the little things and discover treasures for themselves and their loved ones. Natural Life hosts an annual Folk Music & Arts Festival including Crafternoon in Jacksonville, FL as a way to give back to the local community! Admission is free and any money raised is donated to local charities. To find out more, go to