NielsenIQ provides global market research and consumer insights, offering the Full View of what shoppers buy, where they buy, and why. It aggregates data across retailers, channels, and industries to deliver actionable intelligence for manufacturers and retailers. With a focus on consumer behavior, category performance, and industry trends, NIQ helps clients identify growth opportunities and optimize strategies worldwide. The company is headquartered around the world and operates across multiple regions, serving sectors such as consumer packaged goods, retail, technology, and durables.
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