Pedal Group

About Pedal Group

Pedal Group is Australia’s largest bicycle company, comprising 99 Bikes and Advance Traders. It operates over 70 bicycle retail stores, two wholesale distribution businesses, and a commercial property arm, serving customers in Australia, New Zealand, and the United Kingdom. The group is a certified B Corp since 2023 and runs an “Earning To Give” program where 1% of staff earnings are donated to charities chosen by employees. Its mission focuses on enriching mind, body, earth or soul through the freedom of riding.