Plus Capital is a venture investment and advisory firm that partners with a collective of high-profile artists, athletes, and cultural leaders to invest in leading emerging growth enterprise technology and consumer companies. The firm focuses on investments in early- to growth-stage companies with a global orientation and a focus on impact-driving sectors. Headquartered in Venice, California, with a presence in Austin, San Francisco, and New York, it leverages its network to support portfolio companies and strategic partnerships across the United States.