Prosper Insights and Analytics is a data company that creates and curates high-quality zero-party consumer data to help clients increase marketing ROI through privacy-compliant marketing models, accurate predictive analytics, and improved sales forecasts. Their offerings enable better customer relationships and real-time, evidence-based decision making using a cloud-based platform exposed to hundreds of large brands, media companies, and financial institutions. With datasets spanning consumer personas, attitudes, emotions, and spending intentions collected over two decades, Prosper Insights Analytics supports sectors including marketing technology, retail, and financial services in shaping strategic initiatives and product development.
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