The Next Phase of Mobile Monetization Belongs to Publishers Who Diversify
At Gamesforum Barcelona, PubMatic warned that relying solely on Cost‑Per‑Install (CPI) is no longer enough for mobile game publishers. E‑commerce and performance brands are shifting budgets toward outcome‑based advertising, growing faster than traditional user‑acquisition spend. Publishers must diversify revenue by gaining direct access to these buyers, securing creative control via SDKs, and using AI for smarter pricing. PubMatic’s platform—featuring a Creative Innovation Suite and AI‑driven optimization—helps publishers capture incremental commerce dollars without disrupting existing CPI streams.
Partner Perspectives: DIRECTV Advertising on Modernizing the TV Experience
DIRECTV Advertising is merging linear TV with streaming to give advertisers the reach of traditional broadcast and the precision of digital. Leveraging PubMatic’s programmatic infrastructure, the platform has boosted live‑sports impressions by roughly 40% through streaming versus satellite alone. New...
Inside AgenticOS: A Look at PubMatic’s Full Buy-Side Agent Stack
PubMatic unveiled AgenticOS on Jan 5 as a full‑stack operating system for agentic advertising, quickly closing over 250 agentic deals and enrolling more than 100 participants in its AI accelerator. The platform stitches together a suite of open protocols—AdCP, MCP, A2A,...
Where Mobile Scale Meets Mediation Power: Unity LevelPlay Now Available with PubMatic
PubMatic announced that its OpenWrap SDK now integrates Unity LevelPlay, joining Google AdMob/Manager and AppLovin MAX. The three mediation platforms together command roughly 90% of global gaming ad inventory, a segment projected to exceed $235 billion in U.S. spend by 2027....
The Supply Advantage: The Intelligence Infrastructure Driving 2026 Political Performance
Generative AI is reshaping how American voters consume information, creating a new frontier for political campaigns ahead of the 2026 midterms, which are projected to cost $10.8 billion with programmatic buying accounting for over half of digital spend. Campaigns face hidden...
Where Fee Transparency Meets the Agentic Era
PubMatic launched the Fee Transparency Agent within its AgenticOS platform, delivering a unified view of all fees across a programmatic media buy. The tool consolidates vendor, data and measurement costs, eliminating the need for manual report stitching. By exposing the...
Building a Better Supply Chain: PubMatic on the Future of Programmatic Performance with Amazon Ads
PubMatic has integrated Amazon Ads’ Dynamic Traffic Engine (DTE) across its global supply‑side platform, adding demand‑side signal intelligence to its existing traffic‑shaping tools. The partnership aims to prioritize high‑value bid requests, delivering up to a 10% lift in eCPM and...