RollWorks

About RollWorks

RollWorks, now branded as AdRoll ABM, is a B2B account‑based marketing (ABM) and advertising platform that helps marketers identify, target, and engage high‑value accounts across channels. The solution provides AI‑driven account insights, cross‑channel advertising, and revenue‑focused recommendations to align sales and marketing efforts and drive measurable growth. RollWorks operates as part of the NextRoll/AdRoll family and serves technology, business services, and other B2B industries worldwide.