I Turned Claude Code Into My Personal SEO Analyst (Here's How)
Semrush senior editor Chris Hanna demonstrates how to repurpose Anthropic's Claude Code as a dedicated SEO analyst. The tutorial walks users through installing Claude, linking Google Search Console, GA4, and Semrush’s Market Content Platform, then caching data to build a live dashboard. By structuring prompts strategically, marketers can extract actionable insights, generate reports, and accelerate content optimization. The workflow shows how AI can move from generic text generation to a systematic, data‑driven SEO assistant.
WebMCP Explained: 5 Ways to Prepare Your Site for AI Agents
The video introduces WebMCP—Web Model Context Protocol—a forthcoming browser‑level standard that will let AI agents interact with websites as if they had native APIs, enabling tasks such as booking appointments, requesting demos, or completing purchases. Between July 2025 and January 2026, major AI...
How to Build a Winning SEO Team in 2026
The video explains how to build a winning SEO team for 2026, emphasizing that AI is now inseparable from search strategy. With 96% of recent SEO job ads referencing AI, marketers must shift from traditional keyword‑centric tactics to a broader...
