SmashBrand

About SmashBrand

SmashBrand is a CPG packaging design agency that helps consumer brands win at shelf through strategy, design, and consumer testing. They partner with growth-minded brands to develop product ideas, brand positioning, and packaging that drives sales velocity and shelf impact, using an iterative stage-gate process across innovation, positioning, and design. Based in Peoria, Illinois, SmashBrand operates primarily in the United States, serving the packaging and branding needs of fast-moving consumer goods (CPG) and non-durable consumer goods (FMCG) brands. The company emphasizes data-driven design and predictive consumer testing to ensure packaging performs in-market before hitting shelves.