Snowsports Industries America

About Snowsports Industries America

Snowsports Industries America (SIA) is the trade association for the winter outdoor industry. Through SIA membership, brands, destinations, retailers, service providers and nonprofits address immediate business challenges, spot trends, and drive growth for the winter sports community. The organization focuses on research, education, consumer engagement, climate initiatives, standards and compliance, and industry events to support participation and resilience nationwide, with activities centered in the United States.