Starburst

About Starburst

Starburst is a confectionery brand offering fruity chewy candies and related products for consumers worldwide. As part of Mars Wrigley, the company markets a range of Starburst chews, gummies, minis, sours and jellybeans, with a global presence and parent company governance. The brand emphasizes fun, colorful flavors and experiences, and operates through consumer-facing marketing, retail channels, and brand partnerships. The site content positions Starburst as a marketing-facing brand under Mars, with emphasis on product information and social media engagement.