Starter

About Starter

Starter is an athletic brand known for premium sportswear and its history of forging partnerships that fuse sports clothing with popular culture. The company operates in the United States, offering team-based apparel and licensed merchandise across NFL, NBA, MLB, NHL, NCAA, and other sports leagues. It emphasizes collaboration with professional sports teams and creates iconic Starter Jackets and related fan gear. Headquartered with a focus on direct-to-consumer apparel, Starter positions itself as a heritage brand in the athletic apparel market.