Subtext is a SMS marketing platform that enables brands, publishers, and creators to engage directly with their audiences through two-way text conversations. It focuses on real-time messaging, audience segmentation, and first-party data to drive engagement, revenue, and retention across multiple verticals, including media, music, sports, marketing, creators, and politics. Headquartered in New York City since 2019, Subtext serves organizations globally with a privacy-conscious, analytics-backed SMS channel that cuts through inbox clutter.
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