Roundel

About Roundel

Roundel is a retail media company designed by Target that creates and sells media experiences within the Target ecosystem to boost brand awareness and drive sales. It connects brands with Target shoppers through a suite of advertising solutions across Target properties and external publishers, leveraging first-party data to reach high-intent audiences. Roundel offers Target Product Ads, Display, CTV, Programmatic, Search Ads, YouTube Ads, Social, and Influencer campaigns, as well as In-Store Hubs and Digital Out-Of-Home, supported by partnerships like Bullseye Marketplace. Headquartered within the Target ecosystem, Roundel positions brands to engage the Target guest in-store and online across multiple channels.