The Good Food Institute

The Good Food Institute

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Alternative protein industry analysis, research, and policy for the future of food.

Business of Alt Protein  Messaging to Drive Consumer Adoption of Plant Based Foods
VideoApr 14, 2026

Business of Alt Protein Messaging to Drive Consumer Adoption of Plant Based Foods

The Good Food Institute’s webinar highlighted how strategic messaging can accelerate consumer adoption of plant‑based foods. Hosted by Emily Fitch of People for Better Food and GFI associate director Jodie Kchner, the session unpacked research on why consumers choose—or avoid—plant‑based...

By The Good Food Institute