Tooru

About Tooru

Tooru is a UK-based operating group focused on building and investing in wellness brands. Its portfolio includes gluten-free foods, plant-based snacks, and e-commerce advisory capabilities to help healthy food businesses grow. The group owns established brands such as Juvela, Pulsin, OAF, and Purely, and also operates Market Rocket, a specialist agency aiding clients with online sales across multiple digital channels. Headquartered in London, Tooru emphasizes consumer insight, product innovation, and centralized sales and digital expertise to drive growth through acquisitions and a consumer-led strategy.