Trek

About Trek

Trek is a Wisconsin-based bicycle maker known for a wide range of bicycles including road, mountain, electric, hybrid, and kids bikes, available online and in Trek retailers. The company emphasizes quality, innovation, and customer experience, with programs such as customization and financing to help more people ride. Founded in 1976, Trek aims to make the world a better place to live and ride by getting more people on bikes and offering education, safety information, and durable gear. Trek operates globally with a strong emphasis on heritage, sustainability, and community engagement.