True

About True

True is a London-based advisory and investment group that reimagines business by combining capital with strategic guidance. It invests in and collaborates with founders, entrepreneurs, and consumer-focused brands, creating partnerships between giants and innovators to accelerate growth and innovation across consumer and tech sectors. The firm emphasizes ESG and responsible growth, working with a community of leaders and experts to enable change beyond profit. True operates globally within the consumer and technology landscape, seeking unconventional approaches to scale and impact.