True Fit

About True Fit

True Fit provides an AI-driven sizing platform that eliminates sizing guesswork and increases shopper confidence in online footwear and apparel purchases. The platform offers size recommendations and fit guidance across product pages and shopping carts, aiming to increase conversion, reduce returns, and build customer loyalty for fashion retailers. It emphasizes agentic commerce and chat-enabled fit guidance integrated into shopper experiences, with partnerships among major fashion brands and retailers. The company operates in the fashion and retail technology space, serving global ecommerce and brand ecosystems.