TVision Insights
About TVision Insights
TVision Insights measures real-world television viewing by collecting second-by-second, person-level data across linear and connected TV to deliver attention- and engagement-based insights. Using in-home computer-vision technology and a proprietary panel, the company provides benchmarks and data for brands, networks, apps, and data partners to understand who is watching, what they are paying attention to, and how content and ads perform across devices and platforms. Headquartered with a focus on the TV landscape, TVision operates in the United States and serves the advertising and media measurement industry globally.
Recent News
Viant Buys TVision Insights for $40 M to Embed AI‑driven Attention Metrics in Its DSP
Viant Acquires TVision
Viant Sees A Growth Wave Coming, But First Marketers Must Really Ditch Walled Garden Ad Tech
Viant DSP Posts 25% Revenue Surge in Q1 2026, Driven by CTV Boom
The Rundown: Q1 Dealmaking Cools Across Ad Tech and Martech as AI Remains the Hottest Ticket
Viant Closes $40 Million TVision Acquisition to Strengthen CTV Measurement
Attention, Please: TVision Deal Enhances Connected TV Measurement
By the Numbers: Ad Tech’s Quarter of Mixed Fortunes
Here Come the TV Outcome Wars