UC3

About UC3

UC3 is the commercial entity formed by UEFA and the European Football Clubs (EFC) to manage and monetize the rights to UEFA club competitions. The venture oversees the management, sales and delivery of all commercial rights for elite men’s and women’s club competitions, including media, sponsorship and licensing rights, on a global scale. UC3 emphasizes partnerships that drive growth for broadcasters, sponsors, and the sport, delivering value to partners while advancing European club football. Based in Europe, UC3 coordinates with UEFA and EFC to leverage the heritage and reach of European football for rights distribution and commercial partnerships.