Viant
DSP
Performance
About Viant
Viant Technology LLC specializes in people-based digital advertising on the open web, empowering marketers with cookieless targeting, measurement and analytics tools. The company operates a demand-side platform and omnichannel advertising solutions, including Connected TV, across multiple channels and formats. It emphasizes first-party data and identity solutions to connect campaigns to real people, delivering measurable impact on brands worldwide.
Recent News
Viant Buys TVision Insights for $40 M to Embed AI‑driven Attention Metrics in Its DSP
Viant Acquires TVision
Viant Sees A Growth Wave Coming, But First Marketers Must Really Ditch Walled Garden Ad Tech
Viant Taps Ad Fontes Media to Bring ‘News Bias’ Targeting to CTV
Viant Raises Its Bet on AI as Digital Advertising Becomes More Fragmented
Week in Review: Netflix Talks Up Programmatic, Viant Acquires TVision, and Digital Video Sees Rapid Growth
The Rundown: Q1 Dealmaking Cools Across Ad Tech and Martech as AI Remains the Hottest Ticket
Viant Closes $40 Million TVision Acquisition to Strengthen CTV Measurement
Viant to Acquire TVision for $40 Million, Expanding TV Measurement
WTF Is Meta’s Manus Tool?
By the Numbers: Ad Tech’s Quarter of Mixed Fortunes
Transparency Brought Down The Trade Desk’s Publicis Deal but It May Not Be Enough to Win Its Other Clients
Here Come the TV Outcome Wars