Virtue Labs

About Virtue Labs

Virtue Labs designs and manufactures advanced hair care products powered by Alpha Keratin 60ku, a 100% bio-identical keratin protein produced in their North Carolina lab. The brand focuses on repairing damaged hair, boosting shine, and providing frizz control through sulfate-free, paraben-free, and cruelty-free formulations. Their products span shampoos, conditioners, treatments, and styling lines aimed at all hair types and textures, with a marketing emphasis on science-backed hair repair and salon-grade results. Based in Winston-Salem, North Carolina, Virtue Labs serves consumers and professional salons with a focus on healthy hair regimens and education via its blog and product resources.