Walmart Connect

About Walmart Connect

Walmart Connect is the Walmart advertising arm offering omnichannel retail media to help brands reach shoppers across Walmart’s site, app, and in-store environments. It specializes in sponsored search, sponsored products, sponsored brands, onsite display, and other ad solutions aimed at building brands and boosting sales for advertisers of all sizes. The platform leverages Walmart’s data signals and omnichannel reach to optimize campaigns and measure impact, with support from a partner network. Based in the United States, Walmart Connect positions itself as the advertising solution from America’s #1 retailer for growth at retail.