WHOOP

About WHOOP

WHOOP is a fitness wearables company that provides a medical-grade health and performance wearable and subscription insights to optimize sleep, strain, recovery, and overall healthspan. The product offers 24/7 monitoring across sleep, stress, heart health, and activity, with personalized coaching and metrics like VO2 max, heart rate zones, and menstrual health insights. Headquartered around Boston, USA, the brand markets memberships and devices designed for athletes and health-conscious individuals seeking data-driven performance improvements. The company emphasizes continuous health monitoring and science-backed insights to help users sleep better, train smarter, and live healthier for longer.