Willow designs wearable, in-bra breast pumps and related pumping accessories for hands-free pumping. The company markets pumps such as Willow Go and Willow 360, which offer hospital-grade suction, are app-controlled, and designed to fit fully in the bra with no external tubes. Its product ecosystem includes pumps, backup parts, bags, cleaning supplies, and milk storage solutions, along with insurance and financing options to help customers use HSA/FSA funds. Willow operates primarily in the United States with global content and some Canadian availability via partners.
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