xpln

About xpln

xpln is an ad measurement company that champions attention-based metrics to evaluate advertising effectiveness. It emphasizes moving beyond traditional viewability by analyzing how attention correlates with brand recall and business outcomes, using eye-tracking data and machine learning to deliver cross-channel insights for advertisers, agencies, marketplaces, and adtechs. The company positions itself as a leader in attention-driven media measurement, covering web, social, and other inventory to improve campaign performance globally.