The Best Way to Find Creators in 2026...

Why It Matters

Access to granular creator metrics and past campaign examples lets brands select high‑performing influencers faster, boosting marketing efficiency and ROI.

Key Takeaways

• Meta's Creator Marketplace tags creators by content type automatically.
• Hook rate and interaction metrics are displayed for each creator.
• Follower counts accompany performance data like 50% hook and 7% interaction.
• Past partnership ads reveal creators' branded content style and effectiveness.
• Search filters let you target creators excelling in specific ad formats.

Summary

The video highlights Meta’s Creator Marketplace as a free, data‑rich tool for discovering influencers. It automatically tags creators by the type of content they produce—such as partnership ads or strong hook videos—making initial scouting straightforward. The platform surfaces key performance indicators beyond follower counts, including hook rate and interaction rate. For example, a creator might show a 50% hook rate and a 7% interaction rate, signaling high audience engagement. These metrics sit alongside basic follower numbers, giving marketers a more nuanced view of potential partners. The presenter also demonstrates how to review a creator’s past partnership ads and branded content. By examining previous campaigns, users can assess a creator’s style—like the “Yapper” format—and infer how well they might execute similar ads for new brands. Armed with searchable filters and performance data, marketers can quickly shortlist creators who excel in specific ad formats, reducing time spent on manual vetting and improving campaign ROI.

Original Description

The best tool for finding & evaluating creators is completely free and yet…

… barely anyone knows about it.

Using Meta’s Creator Marketplace, this is the type of data you can get on ANY creator:

- Organic hook rates

- Engagement rates

- Past brand deals and partnership ads

- And other creators that are similar to them

Took me way too long to get on this.

Ngl, I heard about it a year or so ago and was like YEAH OKAY… boring and unimportant.

Started using it late last year and I regret not adding it to my creator workflow sooner

Tell me: have you tried Meta’s Creator Marketplace?