Core Go‑to‑Market Principles Endure Amid Growing Complexity
🎧 I had a great conversation with Julian Castelli on the Growth Elevated Leadership Podcast. We dug into how go-to-market is evolving, from predictable revenue playbooks to the realities of today’s more complex, less linear growth environment. A lot is changing. But some core principles still matter more than ever. Curious, what’s changed most in your go-to-market strategy over the last 1–2 years? Drop it below and check out the full episode (link in comments). ⬇️
Earn $25 for 30‑Minute ROI Prototype Review
>> 30 minutes, $25, and a chance to improve your ROI/Value selling << Mike Genstil (CEO at ValueCore.ai ) needs 4 b2b pros of each of three types (Account Execs, Customer Success Managers, Marketing Managers) to review some new prototypes...
HeyReach.io: Easy, Effective LinkedIn Automation, Black Friday Deal
I used HeyReach.io a few months ago for a project & was SO IMPRESSED. easy + effective for someone who doesn't want to spend hours configuring shit (I used it for some automated LI campaigning). their Black Friday bundle is...
Stop Chasing Tricks, Build Relationships for Predictable Revenue
Everyone’s reinventing their pipeline playbook. AGAIN. Durable revenue only comes when you stop chasing “the next trick” and start activating relationships that seal deals (and yes, relationships can be made both at scale and 1-1). **TOMORROW** I’m teaming up with...
Your Personal Leverage Breaks the Revenue Team Illusion
Most revenue teams aren’t “stuck.” They’re trapped in a maze where everyone’s sprinting, no one’s advancing, and half the dashboards are basically fan fiction. People slap on optimism, talk about “momentum,” and quietly hope no one notices the last six...
Voice‑First CRM: Ditch Typing, Embrace AI Interaction
There’s got to be someone out there building a voice-only CRM for busy, traveling or CRM-annoyed reps and execs (which is 90% of them!) Seems like all the new AI-native (claiming) CRMs that I’ve seen, which is not all of...