Advertisers Crave Broader Agentic Tools, Will Boost Spend
Performance advertisers are seeing results with Agentic advertising, but they want more. Advertisers want more agentic options outside of search and social, and they would invest a lot more if the right agentic tech existed. Great insight from a new study of advertisers and proof point for why our recent Realize+ introduction is so important. | https://t.co/O35sR3eAub
First Movers Lose; Consistent Excellence Wins the AI Race
Must be frustrating to be OpenAI. They were first. They did the hard work of teaching the world what prompting is, why AI matters, and why this changes everything. And then along comes Anthropic with Claude Code and suddenly wins the...
CTV Evolves Into Guaranteed Performance Channel with LG Partnership
Last week at Possible Miami, I had the pleasure of hitting the stage with Serge Matta, President of LG Ad Solutions ((@LG_Ad_Solutions). Serge made the points that CTV is no longer just about "awareness" - it’s officially a performance channel. In fact...
Claude Agents End Programmatic’s Black‑box Era
30 years of the “Black Box” era of programmatic are over. Remember when buying ads meant normalizing everything to the lowest common denominator? Trapped in sandboxes. Rigid formats. No first-party data. Those days are gone. Why “buy efficiently” through programmatic… When you can buy intimately using Claude-powered...
AI Agent-to-Agent Era Begins with Realize+ Launch
... @cmuche did an incredible job with @possibleevent this year. It’s quickly becoming one of the top 3 events media execs should be at, and It was great so many partners. It is really hot… get a suite with AC :-) (and...
Claude Avoids Ads, yet Fuels Ad Platform Growth
Funny enough, while Claude is “not into ads (yet)” they’re the best thing that happened to ad platforms. In a world where anyone can develop their dream app, their dream service - they all need distribution. Only that distribution money...
AI-Powered Tools Are Reshaping Ad Tech and Monetization
This was fun … great chat on RiskReversal Media w Dan Nathan and Michael Nathanson MoffettNathanson LLC We talked about - is programmatic going away? Are agents replacing ad tech stack as we know it? If Claude can get your...
OpenAI Axed Sora over Costs, Avoiding Social Network Shift
Class in marketing. OpenAI (most likely) killed Sora for lack of computing power and price not being sustainable. Sam: "we saw the trend of Sora becoming a social network, and that was the only way it would succeed and we...
Realize Gains PayPal Data, Boosting Ad Targeting
Exciting.... @PayPal and @taboola ... Our performance advertising platform, Realize, is taking another large step forward, thanks to our partnership with PayPal. As we know, unless you have unique data Claude cannot get. And unless you have unique supply Claude...
Claude's Vibe Coding: Available Yet Frustratingly Slow
Vibe coding in Claude is like WIFI in air planes. It's crazy we have it, but we still complain its too slow https://t.co/GjsCC84Nef
AI‑Powered Realize+ Automates Ad Strategy on Open Web
Two big news items today. First, we’re bringing the power of Performance Max and Advantage+ to the open web. Meet Realize+. An always-on AI agent that works on behalf of advertisers, continuously evaluating strategy, budget, targeting, and creative across thousands of signals...
Claude AI Coding: Powerful Now, 100× Faster Soon
I’m spending 2-3 hours a day on Claude coding. It reminds me of my early days of coding when it was so fun to build, but compiling took time, and writing requires many lines of code, … now Claude is...
Kids Earn Real Rewards Learning Math with Three Jars
Check out 3 Jars Academy - kids learn math and earn real rewards across three jars: Experience, Investing, and Giving Back. https://t.co/KgJq7B1IQk
DeeperDive Hits 7M Monthly Users, Expands Globally
7 million people are using DeeperDive every month. We launched it in September 2025. DeeperDive is emerging as one of the most used 'answer engines' in the world. Our new video is a fun look at why it’s grown so...