AI Marketing

ChatGPT Ad Sales Hit $100M in Six Weeks [Best Read]

OpenAI’s new conversion‑optimized ChatGPT ad platform generated $100 million in annualized revenue within six weeks, delivering conversion rates roughly twice those of traditional retail search. The rollout introduced six major features—including audience targeting and outcome‑based bidding—in just 26 days, prompting marketers to test early for competitive advantage. Meanwhile, the IAB forecasts a 9.5% rise in U.S. ad spend, driven by AI‑powered channels, as programmatic CPMs jump 34% and mobile rates climb 52% to $1.44. Brands like Mondelez are cutting video production costs by up to 50% with generative AI, while AI‑enhanced search threatens to halve organic traffic, reshaping SEO strategy.