AirSugar

AirSugar

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AirSugar is a space for my writing on venture capital, startups, pop culture, and life as a girl dad. It’s where I share insights, observations, and the ideas that inspire me.

Talk to Me, Arthur.
BlogApr 27, 2026

Talk to Me, Arthur.

Sugar Capital’s founder recounts rebuilding the firm’s internal workflow as Project C6, a custom AI‑powered platform built in 5.5 weeks. The centerpiece, an AI named Arthur, scans founder decks and returns a 90‑second critique, score, and polished “steel‑man” version. The...

By AirSugar
The CRO Paradox
BlogApr 16, 2026

The CRO Paradox

The post argues that the chief revenue officer (CRO) role is often miscast, with founders favoring likable personalities over hard‑charging revenue drivers. A great CRO deliberately creates discomfort, pushing product, marketing and pricing teams to address hidden flaws rather than...

By AirSugar
Unilever Is Acquiring Grüns
BlogApr 9, 2026

Unilever Is Acquiring Grüns

Unilever announced it is acquiring Grüns, the fast‑growing greens supplement brand that hit roughly $300 million in revenue within two years. The company has become the #1 greens supplement on Amazon and in U.S. retail, with 80% of users taking it...

By AirSugar