The CRO Paradox
The post argues that the chief revenue officer (CRO) role is often miscast, with founders favoring likable personalities over hard‑charging revenue drivers. A great CRO deliberately creates discomfort, pushing product, marketing and pricing teams to address hidden flaws rather than blaming sales. The author cites POPSUGAR’s experience, where CROs who challenged internal comfort built a $40 million revenue foundation. The piece concludes that founders should give CROs autonomy and evaluate candidates on their willingness to push back, not on how well they fit the office culture.
Unilever Is Acquiring Grüns
Unilever announced it is acquiring Grüns, the fast‑growing greens supplement brand that hit roughly $300 million in revenue within two years. The company has become the #1 greens supplement on Amazon and in U.S. retail, with 80% of users taking it...