Alan Wolk

Alan Wolk

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Co‑founder and lead analyst at TVREV; writes extensively on TV/CTV advertising, FAST, and streaming business shifts.

Movie Industry Suffered Most From Monoculture Collapse
SocialMar 20, 2026

Movie Industry Suffered Most From Monoculture Collapse

An in-depth look at how the death of the monoculture hit the movie industry harder than other media in today's @TVREV Week In Review. https://t.co/HcFn5mLebG

By Alan Wolk
Feudal Media Shifts Cultural Power Away From Hollywood
SocialMar 16, 2026

Feudal Media Shifts Cultural Power Away From Hollywood

The rise of #FeudalMedia means that Hollywood is no longer the universal arbiter of culture it once was. And why that's not worse, just different. https://t.co/oY1nnEeKLR

By Alan Wolk
Outrage Fuels Extremism: Bigger Shocks Needed for Same Buzz
SocialMar 14, 2026

Outrage Fuels Extremism: Bigger Shocks Needed for Same Buzz

It's all about the clicks. Outrage is like a drug--every time you do it, the effects are a little weaker. So you need a bigger hit, to be even more outrageous to get the same buzz. That is a big part of what...

By Alan Wolk
TVREV FAST Report Lands Puck News Cover Story
SocialFeb 26, 2026

TVREV FAST Report Lands Puck News Cover Story

Our new @TVREV Special Report on FAST, "All Grown Up: FAST Comes Of Age" was featured in a cover story in @PuckNews https://t.co/drKZBs8Gi9

By Alan Wolk
Big‑budget Ads Feel Antiquated in the Feudal Media Era
SocialFeb 13, 2026

Big‑budget Ads Feel Antiquated in the Feudal Media Era

Why big budget ads can feel as outdated as a Punch & Judy show in this age of Feudal Media: https://t.co/j2c3qULSef

By Alan Wolk