BTS Content Becomes Brand Standard, Not Just Trend
Why BTS content isn’t a trend but the new standard for brands. And how to do it creatively during your next campaign. https://t.co/ysLeW5YCHc
Brands Gain Edge With Dedicated Educational Accounts
This is the power of educational content as a brand and as a creator. So many brands would benefit from having a separate account dedicated to educational content.
Distribution Remains the Timeless Moat, Not a Trend
Distribution is not the "new" moat. It's been the moat for 5+ years. If not longer. The last year just showed us who had a moat and who didn't. And who knows how to build one across multiple paltforms.
How We Gained 15K IG Followers in 4 Days
we grew Malbon Home's IG to 15k followers in 4 days. this entire episode breaks down exactly how we did it.
Test, Iterate, Analyze: The Real Content Strategy
Don’t build a content strategy if you’ve never won organically on these platforms. Tf u doing. Build out a testing strategy. Become obsessed with the analytics. And move fast as hell.
Match Funnel Stages to Fishing Techniques for Success
Top of funnel content = commercial fishing Middle of the funnel content = Using a cast net Bottom of the funnel content = Fishing with a rod and reel It is essential you know this before developing your content strategy
Scale Proven Content Pillars with Dedicated Accounts
This will be the future of content pillars. Have a specific content pillar that’s proven to work. Test repeatable concepts around it. Create another account for it. Scale the show on that account.
New Media Isn’t New—It’s Been Here for Three Years
Who’s gunna tell em that “new media” is the shit we’ve known and done for the last three years.
IG Strategy that Drove Newsletter to 150k Subscribers
one of the best things i did on IG to grow my newsletter past 150k subs
You Can't Lead and Follow at Once
winning isn't for everyone. this ad isn't for everyone. when everyone zigs and you zag but then the internet tells you to zig - don't listen. because you can't lead and follow at the same time. c'mon nike https://t.co/8Erz7BIDIZ
Repeat Key Elements to Instantly Capture Viewer Attention
One of the most effective psychological tools you can use is familiarity to grab someone’s attention Here’s how you’re going to do: You’re going to find 2-3 aspects within your content that you can repeat over and over again… That could mean the...
Invisible CTA Buttons Cost Brands Millions in Lost Sales
insane to me that this is the button Buck Mason uses in email i was skimming through the email ready to buy this bomber was looking for an obvious button. didn't stand out. i'm sure it happens to a ton of people crazy...