Alex McFarland

Alex McFarland

Creator
0 followers

Build AI writing operations that scale quality, not slop.

[Day 1] Everyone's Using AI. Almost Nobody's Building with It.
BlogApr 6, 2026

[Day 1] Everyone's Using AI. Almost Nobody's Building with It.

Alex McFarland argues that most professionals are stuck at the "using" stage of AI—relying on isolated prompts with tools like Claude or ChatGPT—while a small minority are "building" with AI by creating persistent assets. He illustrates his own solo operation,...

By Alex McFarland
5 Reasons Your Claude Skills Keep Breaking (and You Don’t Even Notice)
BlogMar 30, 2026

5 Reasons Your Claude Skills Keep Breaking (and You Don’t Even Notice)

The post outlines five common pitfalls that cause Claude Cowork skills to underperform, such as never testing Claude without the skill, writing instructions for imagined problems, and patching instead of rebuilding. It introduces a self‑contained skill that automates a baseline‑build‑refine...

By Alex McFarland
Claude Cowork Dispatch — Your Agent On Your Phone
BlogMar 21, 2026

Claude Cowork Dispatch — Your Agent On Your Phone

Anthropic has launched Dispatch, a major update to its Claude Cowork AI agent that lets users control the agent from their smartphones while it retains full access to the desktop environment, files, and connectors. The feature supports voice‑dictated, multi‑step tasks,...

By Alex McFarland
You Need a Private Claude Plugin Marketplace (Cowork Guide)
BlogMar 16, 2026

You Need a Private Claude Plugin Marketplace (Cowork Guide)

The post introduces a private Claude plugin marketplace built on a single GitHub repository, consolidating all Claude skills for personal and team use. It details the folder structure, build process, and how to handle public versus private repositories. By centralizing...

By Alex McFarland
How I Run My Entire Business From Discord
BlogMar 5, 2026

How I Run My Entire Business From Discord

The author demonstrates how a solo entrepreneur runs a six‑figure business entirely from Discord, using a custom server layout and two AI agents to separate personal brand and client work. By integrating OpenClaw, a Mac Mini, and an Obsidian bridge,...

By Alex McFarland