All Business. No Boundaries. The DHL Supply Chain Podcast

Delivering Loyalty: How YETI and DHL Build Trust Through Supply Chain Excellence

In this episode of All Business No Boundaries, Yeti’s SVP of Supply Chain, Marty Duff, discusses how the brand’s rapid growth and product complexity are supported by a strategic partnership with DHL Supply Chain. Both companies emphasize a customer‑centric approach, focusing on the "three Cs"—cost, cash, and customer—and leveraging deep consumer insights to drive product innovation and omnichannel fulfillment. DHL’s Global Chief Development Officer, Andres Tratif, and DHL Operations VP, Mark Smith, explain how they simplify Yeti’s complex supply chain, from design to delivery, by adapting proven logistics solutions and fostering trust through collaborative problem‑solving.