Alpha Architect

Alpha Architect

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Research-driven factor/ETF education; systematic strategies discussion.

You're Not Diversified Enough (W/ Adam Butler)
Video•Apr 1, 2026

You're Not Diversified Enough (W/ Adam Butler)

In a recent conversation with Adam Butler, the former AQR co‑founder argues that most investors are under‑diversified, urging an “approximately equal risk allocation” across every factor or strategy they truly believe in. Butler notes that the past ten‑plus years have been...

By Alpha Architect
What the H*ck Is Factor Investing?
Video•Feb 6, 2026

What the H*ck Is Factor Investing?

The video introduces factor investing as a middle ground between pure indexing and active stock picking, offering a systematic, rules‑based approach to capture long‑term outperformance. It explains that factor investing starts by asking which characteristics have historically driven stock returns, such...

By Alpha Architect