Amanda Natividad

AI Brand Rankings Unreliable; Track Mention Frequency Instead

Ranking position in AI responses is meaningless. Across repeated runs of the same prompt, LLMs almost never return the same list of brands in the same order. In many cases, they don’t return the same list at all. New research from SparkToro and Gumshoe suggests we look at whether we get the mention at all, and if so, how often. https://sparktoro.com/blog/new-research-ais-are-highly-inconsistent-when-recommending-brands-or-products-marketers-should-take-care-when-tracking-ai-visibility/