NY Mandates AI‑person Disclosures in Ads by June 2026
1/New York just became the first US state to require advertisers to disclose AI-generated people in ads. It takes effect June 9, 2026. If you run paid media, you have days, not months. Here's what it actually means for your brand or agency. 🧵
Meta Demands Full‑Journey Attribution and Creator Partnerships
Performance Summit Summary: Meta just sent a clear message to advertisers: the old ways of doing things are becoming outdated. If you're still measuring success with last-click attribution, focusing only on the very end of the customer journey, and treating...
Media Buying Still Thrives Despite Doom Predictions
"This runs counter to the popular narratives right now: "media buying will be dead soon""
More Data Points, Deeper Research Beats Generic Ads
📷 Six frameworks from this creative bundle that I'm stealing immediately: 1/ 160-200 data points per creative brief vs. the 10-15 most agencies use. @oliverblackshaw's research system: → Amazon reviews for real objections → Social listening for language patterns → Competitor analysis for gaps → Customer...
Cut Client Costs From $500 to $20 with AI
One of our members went from $500/client/month in operational costs → $20. By replacing his agency with AI agents that run overnight on his own SOPs. He sat down on camera and walked through exactly how. We're giving the recording away...
Marin’s Meta Ads Tips You Must Hear
Marin shared so much sauce here. You need to listen if you run meta ads.
Future Agencies Turn AI Insights Into Real‑Time Action
The agencies that will thrive in 2026 aren’t necessarily those creating more reports or outputs. Instead, they’ll be the ones who genuinely translate AI findings into actionable strategies, respond to insights in real time, and offer clients clear guidance. https://t.co/OiqLXr9guL
Let Meta’s Algorithm Choose, Stop Manual Ad Forcing
“Still forcing Meta to spend on your ‘favorite’ ads? Yeah… that’s probably the problem.” This episode breaks down why the best media buyers in 2026 are doing the opposite and letting the algorithm lead. Take a listen: https://t.co/EujE658OFq
Great Strategists Win by Systems, Not Just Ads
Are the best creative strategists winning because they make better ads, or because they build better systems for ideas? https://t.co/jBeO6GRejl
Friend Recommendations Outperform Brand Claims via UGC
Consumer psychology shows we trust recommendations from friends far more than brand claims. UGC amplifies this by adding names and handles, making it feel like a creator's endorsement, not just an ad. #MarketingTips #UGC https://t.co/RON1r2soLB
Hiring US
I have two heads of growth open along with a creative strategist. All have to be US based. Is this you? andrew at foxwell digital dot com
Early Metrics That Predict Scaling Account Failures
Behind the scenes of how we audit scaling accounts → The metrics that predict failure early https://t.co/npvd3PXcwG
In‑platform Numbers Reflect True Business Metrics, Not Decline
"As a result, your in-platform numbers should only be normalizing towards your true topline business metrics. This is not a true decline in ad performance."
Closing the Incrementality Gap with Northbeam on April 8
The gap between marketers talking about incrementality and marketers actually using it to drive efficient scale is MASSIVE. @northbeam's Brayden Cruz and I are changing that for folks who tune in here on April 8. https://t.co/TwO3b0W6pP
Meta Ad Success Now Hinges on Creative Quality, Not Targeting
The edge in Meta ads is no longer in targeting. It’s in the quality and diversity of the creative system you feed GEM. If you manage Meta ads or creative testing, this breakdown is worth your time. Full post: https://t.co/7wm7lxNad2