Friend Recommendations Outperform Brand Claims via UGC
Consumer psychology shows we trust recommendations from friends far more than brand claims. UGC amplifies this by adding names and handles, making it feel like a creator's endorsement, not just an ad. #MarketingTips #UGC https://t.co/RON1r2soLB
Hiring US
I have two heads of growth open along with a creative strategist. All have to be US based. Is this you? andrew at foxwell digital dot com
Early Metrics That Predict Scaling Account Failures
Behind the scenes of how we audit scaling accounts → The metrics that predict failure early https://t.co/npvd3PXcwG
In‑platform Numbers Reflect True Business Metrics, Not Decline
"As a result, your in-platform numbers should only be normalizing towards your true topline business metrics. This is not a true decline in ad performance."
Closing the Incrementality Gap with Northbeam on April 8
The gap between marketers talking about incrementality and marketers actually using it to drive efficient scale is MASSIVE. @northbeam's Brayden Cruz and I are changing that for folks who tune in here on April 8. https://t.co/TwO3b0W6pP
Meta Ad Success Now Hinges on Creative Quality, Not Targeting
The edge in Meta ads is no longer in targeting. It’s in the quality and diversity of the creative system you feed GEM. If you manage Meta ads or creative testing, this breakdown is worth your time. Full post: https://t.co/7wm7lxNad2