Audit Your AI's Brand Knowledge Before Launch
Training the AIs is all of our jobs. Can it answer your prospects questions about your brand? Have you fed it the proof points it needs to recommend you? Is there any key information missing from it's training data?? It's reading your website. What isn't it finding? This is a small part of a smart guide put together by Sidharth at G2 Scan through, get ideas, fill the gaps before you head home for the weekend... 👉 https://lnkd.in/dDi5hJ8P
2025 Survey Reveals Rising Reputation Damage From Spam
🔴 New data! Which outreach tactics do the most reputation damage? How has the worst marketing changed over time? Each year, we ask 1000+ consumers about spam. With our partners at QuestionPro , we measure the size of the spam...
Turn Your Best Prompts Into Voice‑Driven Custom GPTs
You're a pro at prompts. What's next in your AI learning curve? Maybe this... building custom GPTs. In this little webinar next Thursday, I'll show you the simple way to build a custom GPT using your best prompts. It's easier...
Collaborate on Content to Expand Reach and Network
"An ally in creating content is an ally in promoting content." That's one reason why I never miss a chance to include others in my content. It's "organic influencer marketing" and there are plenty of good reasons to collaborate on...
Marketers Must Train AI with Concrete Evidence for Sales
New job for 2026! Train AI to be a sales rep for your brand... That means writing copy and adding evidence that gives the AIs reasons to recommend you when your future prospect starts the research process. This post by...
SEO Tactics Boost AI Visibility; Conversions Drive AI Recommendations
"Well...um. My shortest answer... What's good for traditional SEO is good for AI visibility. What's good for conversion optimization is good for AI recommendations. You have to do both." Thanks, Theresa , for capturing this moment on the Semrush webinar...
Your Next Role: Train AI to Champion Your Brand
🔴 Your new job: Train the AI to recommend your brand! Will “vector embedding” help you generate leads from AI? What about “citation tracking” or “retrieval augmentation mapping”? Lots of new buzzwords these days. Many of them come from the...
Customer Testimonial Videos: The Missing Trust‑Building Asset
" There are no websites with enough customer testimonial videos." They are powerful for two big reasons... 1. Video is the most engaging / trust-building format for content 2. Testimonials change the messenger from the brand to the audience themselves....
Ask Your Zero‑Click AI Search Questions for Webinar
"What’s your top question about zero-click marketing and AI search?" Post one quick question here! 👉 https://lnkd.in/gVg2Cpxm Asking because I'm doing a webinar on this topic with Dale Bertrand and Margarita Loktionova of Semrush on Nov 19th. Share a question...
Top Marketing Legends Share AI Lead‑Gen Secrets – Free Webinar
Imagine an event where your heroes of digital marketing are all presenting. That event is happening on Wednesday. My heroes will be there. It's a free webinar totally focused on lead gen and conversion. I'm doing a session on AI...
True Thought Leadership Sparks Healthy Disagreement
🔴 "If you can't disagree with it, it's not thought leadership" AI is famous for writing. Give it a prompt and it responds with a detailed article …and it's completely impersonal, undifferentiated and boring. It’s no surprise. AI is really...
Strong CTAs Amplify Your Entire Marketing Strategy
🔴 Because a great CTA makes all of your marketing more effective... Lead generation is a chain. It starts with the traffic source and ends on the thank you page. Each step in that process is a link in the...
Analytics: The Essential Tool for Content Marketers
🔴 If you're a content marketer, this is why you have Analytics! Some content gets real results. Some content …not so much. This is obvious to every marketer who's pushed the publish button. But it’s less obvious that content performs...