Bieber’s Vulnerable Moment Shows Courage in Spontaneous Connection
Justin Bieber giving the audience a voice felt spontaneous & lo-fi. But also took real courage. It could’ve gone horribly, embarrassingly wrong. We could be having a different conversation about him. It resonated because of the collective nostalgia (his & ours) & because he seemed to need it too, like he was working something out in public. You can *feel* the stakes. He didn’t have to do what he did. He wanted to create a moment. To create that moment… you have to be willing to be vulnerable.
AI‑only Sales Outreach: A Marketing Misstep
Encouraging companies to stop hiring humans & just use AI for sales outreach instead: This marketing messaging is actually the worst.
![11 Marketing Myths [Part 1]](/cdn-cgi/image/width=1200,quality=75,format=auto,fit=cover/https://annhandley.com/ah/wp-content/uploads/2024/07/unnamed.jpg)
11 Marketing Myths [Part 1]
Ann Handley’s MythBusters: Marketing Edition (Part 1) debunks five common marketing misconceptions, arguing social media—while “rented land”—is valuable for awareness, small audiences can be powerful for personal brands, and email success hinges on relationship and growth metrics rather than click‑throughs....