Only 4% Achieve True AI Transformation—Learn How
"96% of organizations say they DON'T see an org-wide transformation with AI" - Atlassian State of AI Collaboration Report What are the 4% of companies who go beyond individual productivity doing differently, and how can you get past the hype to actually see results from AI adoption? Join me next week for a FREE event with Hard Skill Exchange to hear how real people are bringing AI into their organizations. I'll cover: 👀 More surprising findings from the AI Collaboration Index 📋 Practical exercises, like FixIt Fridays, to help your teams bring AI into their workflows 🧠 The mindset shifts to go from a lofty mandate to real-world use cases
Match CTAs to Audience Intent to Build Trust
You're not tricking anyone into buying anything. A "Learn More" CTA that goes to a form to contact sales, book a demo, or otherwise become a "lead" that will then be "nurtured" is not, in fact, increasing your conversion rate...
Don’t Let Metrics Become Targets, Focus on Humans
"When a measure becomes a target, it ceases to be a good measure." - Goodhart's Law I've been on a bit of a metrics and attribution kick lately, and I talked a bit about Goodhart's Law in my conversation with...
Abandon Funnels: Map Content to Intent, Not Stages
The funnel is dead, use a playground instead... And assume that your audience will use each piece of equipment the "wrong" way 😅 My go-to example of this: pricing. Pricing is traditionally considered a bottom-of-funnel or purchase-level conversation. But how...