Austin Rief

Austin Rief

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Co‑founder/CEO of Morning Brew; insights on newsletter media, creator‑led brands, and distribution.

Ultra Nootropics Soars: First Investor Celebrates Podcast Shoutout
SocialApr 30, 2026

Ultra Nootropics Soars: First Investor Celebrates Podcast Shoutout

1 year ago I was the first check in a nootropics pouch company called Ultra. They are RIPPING. The fastest growing consumer product I've ever seen. Yesterday, they got a shoutout on a small interview podcast. Thanks for the shout, Joe. https://t.co/49NyPO5eP3

By Austin Rief
NYC Sushi: $48 Options Outshine $300 Hype
SocialApr 24, 2026

NYC Sushi: $48 Options Outshine $300 Hype

Most high end sushi counters in NYC are screwed. There are 20+ places that have opened in the last year that serve this for $48. There's just no reason to get $300 sushi (minus a few exceptions.) The NYC eater wins...

By Austin Rief
AI Consultants Outnumber the Businesses that Need Them
SocialApr 24, 2026

AI Consultants Outnumber the Businesses that Need Them

Everyone I know is starting an AI implementation firm. There are going to be more AI implementation firms than companies to implement AI at.

By Austin Rief
Seeking Ironman 70.3 Tips 91 Days Out
SocialApr 20, 2026

Seeking Ironman 70.3 Tips 91 Days Out

I'm 91 days out from my first Ironman 70.3. Anyone have any tips? And if anyone in NYC wants to train together, shoot me a DM.

By Austin Rief
Anthropic's Run‑Rate Jumps $21 B in Q1
SocialApr 6, 2026

Anthropic's Run‑Rate Jumps $21 B in Q1

Anthropic added $21B in annual run-rate in Q1 of this year. Insane, unprecedented growth. https://t.co/b97DnzRRFp

By Austin Rief