An Interview with Jillian Wheeler
Jillian Wheeler, a former creative director at CASETiFY and Sweetgreen, discusses her shift to freelance work in the latest "Conversations Behind The Campaign" interview. She shares how her business‑school marketing background informs her creative direction and brand strategy. Wheeler emphasizes balancing instinctive creativity with data‑driven social trends to craft compelling brand narratives. The conversation offers insight into the evolving role of freelance talent in today’s marketing ecosystem.
An Interview with Dianna Cohen, Crown Affair Founder
Dianna Cohen, former collaborator with Into The Gloss, Away and Outdoor Voices, launched luxury haircare label Crown Affair in 2020. The brand quickly gained a cult following, emphasizing slower rituals, quality‑first formulas, and a distinctive mint‑green visual identity. Crown Affair...
The Marketing Moments Shaping The Industry
The post titled “The Marketing Moments Shaping The Industry” spotlights a recent Burberry campaign featuring musicians Teyana Taylor and Kid Cudi. The black‑and‑white diptych, shot by Tim Walker, illustrates how luxury brands are turning to high‑profile artists to create visually striking narratives. The...