Ben Heath

Ben Heath

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Facebook & Instagram advertising expert who offers tactical advice for ecommerce marketers – from step-by-step ad setup to advanced targeting and campaign optimization tips.

The BEST Instagram Ads Tutorial for Beginners in 2026
VideoApr 28, 2026

The BEST Instagram Ads Tutorial for Beginners in 2026

The video walks beginners through building a high‑performing Instagram ad campaign from scratch, leveraging the creator’s agency experience of spending over $300 million on Meta platforms and generating $1.2 billion in revenue. It breaks down the three‑level hierarchy—campaign, ad set, ad—explains buying types...

By Ben Heath
How To Set Up A Meta Business Account in 2026
VideoApr 21, 2026

How To Set Up A Meta Business Account in 2026

The video walks viewers through setting up a Meta Business Account in 2026, a prerequisite for running Facebook and Instagram ads or using any Meta‑powered business tools. It explains that the account consolidates assets—Facebook pages, Instagram professional profiles, ad accounts, Pixels—into...

By Ben Heath
Your Meta Ad Results Are About To Change!
VideoApr 7, 2026

Your Meta Ad Results Are About To Change!

The video explains Meta’s upcoming overhaul of its attribution system, shifting how conversions are counted in Ads Manager. Historically, Meta’s default 7‑day click‑through and 1‑day view‑through windows treated any ad interaction—likes, comments, video expands—as a click, inflating conversion attribution. The...

By Ben Heath