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Brandon Katz

Brandon Katz

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Senior entertainment industry strategist at Parrot Analytics; focuses on demand analytics and streaming strategy.

Recent Posts

The Odyssey Leads; Oppenheimer Lags in Early Tracking
Social•Feb 20, 2026

The Odyssey Leads; Oppenheimer Lags in Early Tracking

I compared the tracking for #TheOdyssey and #Oppenehimer at the same five-month pre-release point to see what the data says. If you're curious: https://t.co/Pkk9ZNJcVS

By Brandon Katz
Paramount Pulls Aang Despite Franchise’s Strong Viewership
Social•Feb 19, 2026

Paramount Pulls Aang Despite Franchise’s Strong Viewership

The #Avatar franchise has sustained ~20 years of TV viewership. Animation = ~15% of annual domestic BO. Kids entertainment = 2nd largest genre share of original/new BO hits (2021–25). Yet Paramount still pulled #TheLegendofAang #TheLastAirbender from theaters. Make it make...

By Brandon Katz
Data Guides Positioning, Yet Quality Creativity Wins
Social•Feb 16, 2026

Data Guides Positioning, Yet Quality Creativity Wins

Working in entertainment analytics I am often asked how best to position a title for success. But data can help you aim more accurately and efficiently. What it can’t do is provide the single most important element to success: a...

By Brandon Katz