I compared the tracking for #TheOdyssey and #Oppenehimer at the same five-month pre-release point to see what the data says. If you're curious: https://t.co/Pkk9ZNJcVS
The #Avatar franchise has sustained ~20 years of TV viewership. Animation = ~15% of annual domestic BO. Kids entertainment = 2nd largest genre share of original/new BO hits (2021–25). Yet Paramount still pulled #TheLegendofAang #TheLastAirbender from theaters. Make it make...
Working in entertainment analytics I am often asked how best to position a title for success. But data can help you aim more accurately and efficiently. What it can’t do is provide the single most important element to success: a...