Social•Mar 12, 2026
AI Drives Earned Media Budgets to Double by 2027
This why media companies need to tax PR. Want to send your “earned media” pitch, pay a toll. No idea why the value should be entirely skimmed by middlemen.
By Brian Morrissey
This why media companies need to tax PR. Want to send your “earned media” pitch, pay a toll. No idea why the value should be entirely skimmed by middlemen.