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Brian Morrissey

Brian Morrissey

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Founder, The Rebooting; longtime media operator covering business models and audience growth.

AI Drives Earned Media Budgets to Double by 2027
Social•Mar 12, 2026

AI Drives Earned Media Budgets to Double by 2027

This why media companies need to tax PR. Want to send your “earned media” pitch, pay a toll. No idea why the value should be entirely skimmed by middlemen.

By Brian Morrissey